Positive Political Campaigns

“Man is by nature a political animal.”

-Aristotle
There is wrangling and negativity in politics on both ends of the world. Listening to the campaign advertisements on the radio, here in the United States and reading about what is going on in Malaysia today, I find that individuals who might spend their time, energy and money developing a positive identity and retaining their personal integrity tend instead to be focused on ‘the other guy’, the ‘enemy’ and the ‘opponent’. In the Bible, Haman was hung on the gallows he prepared for Mordecai. In Psalm One, we, the people, are asked not to ‘sit in the seat of mockers.’ There is wisdom in this.

I wonder what would happen if each political candidate focused on his own positive attributes, conceded his opponent’s success as well as engaged intelligently with his failures and proposed an intelligent and reasoned alternative? I would imagine that the electorate would respond positively. Would it not?

I am not a marketing person but if we go back to the basics, it is always a good product that sells. And somethings are just sacred and simply not for sale. The truth, for example,though it can and must be examined in the light of reason and I might add, experience.

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